What is a good website? 6 practical features

Powerhouse instead of a business card: 6 practical tips for an outstanding website.

A modern website has long been more than a digital business card and is often the hub for digital transactions and interactions with customers. But what makes a website successful? We'll take a look at the six most important principles for designing a modern website and explain how to create the perfect experience for your target audience.

#1 From Plan to Perfection: Defining and Achieving Website Goals

Inform, persuade, sell; good websites know what you want to achieve and are completely tailored for that purpose. By defining clear goals and strategically planning the individual website elements, you ensure that your website not only looks good but also works effectively.

The key question: What do we have to give the target group to sell a product/answer a question/motivate a decision?

• For example, is a news area useful to share current information with your target group or do customers need extensive information in the form of longer guides or white papers?
• Do we need a contact form or a chatbot?
• Which interfaces are necessary to effectively automate marketing and sales processes?

Clear goals also create an objective measure for continuous improvement of the user experience and make progress measurable: Through regular review and analysis, you can determine what is working and what isn't and make adjustments accordingly.

#2 Content is King: Outcome > Features

Imagine you have a headache and you walk into a pharmacy. Not only do you want to buy a box of tablets, but above all, you want to end the pain. They want solutions, not concepts. We can transfer this experience to digital customer interaction.

Talk about solutions instead of products and customer benefits instead of features and convey how your offering improves the lives of your customers. Websites in particular offer through the option of Integration of various media and combinations of content elements Great potential for creating compelling customer experiences with strong images.

Tell stories About your company, your values and your mission and use meaningful images and videos to build content and emotional bridges with your visitors. In doing so, you should have a Find a common language with your target group And yourself present authentically, because as a result of continuous contact with advertising messages, people everywhere are increasingly sensitive to empty phrases and off-the-shelf content.

Before you trust, however, you must first attract the attention of your website visitors. Headings Are therefore one of the most important anchors of every website because they convey a clear, relevant and customer-focused message in concise terms.

This is another reason why you should completely refrain from using AI tools when creating content. ChatGPT & Co. are fed with existing content and therefore deliver an average result at best that is barely distinguishable from other competitors.

#3 From intuitive user guidance to perfect UX

In addition to maps, large furniture stores use signs, lines and other navigation aids in their stores, which bring customers from the entrance with a full car to the cash register and make shopping a successful experience. User guidance is an essential part of the user experience — and at least as important on a website as it is in business. Consistent navigation and interactions on the website lower the barrier to entry and ensure that users can access the information they want quickly and efficiently and feel good about doing so. Therefore, use established UI conventions instead of confusing visitors by navigating too creatively.

#4 Branding and Design for Your Target Group

Many people see design as a question of taste — and therefore decide on design elements based on the good feeling of the boss or colleagues in the company. But it's well known that taste is easy to argue about — and your target group probably has completely different expectations than colleagues in the company. But how do we actually know what the user knows and expects?

• Perform Tests and Surveys through to understand the preferences and needs of your target audience.
• Make sure that the design reflects the values and image that you want to convey with your brand
• Develop the design together with experienced web design experts to work according to the expectations of your target group right from the start

#5 Quick, Secure and Discoverable

A well-functioning website is like a reliable car: it works unnoticed until a problem occurs. But instead of going to the workshop, an affected visitor simply goes to another website.

In particular Long charging times Are a potential reason for the jump. Tools such as Google PageSpeed Help you measure your website's performance and identify potential performance killers. Through the Compress images, minimize CSS and JavaScript, and implement caching mechanisms Can shorten loading times and contribute to a successful website visit.

By implementing a responsive design, your website automatically adapts to the format of different screens and is displayed equally flawlessly on smartphones, tablets and desktops.

The best website is useless if it isn't found by potential customers. That's why you should make it as easy as possible for search engine robots to index your page and make your content available for relevant search queries. Use relevant keywords, provide high-quality content, and optimize technical SEO aspects Search as meta tags and internal linking.

#6 Why the right CMS makes the difference

Content Management Systems provide a proven technical framework for building modern websites, which can be flexibly adapted through plug-ins and interfaces. We use the Webflow CMS because the system has all the relevant features so we can build great websites.

A key advantage is the scalability. Webflow can be adapted to growing requirements and is suitable for both simple information pages and complex web projects. Every website is inherently responsive and is therefore correctly displayed on all devices.

Through the Separation of Design and Content Webflow enables end users to customize the content of various sub-pages using a classic text editor. An intuitive drag-and-drop editor is also available for the design, which allows individual elements to be adjusted at any time at a low threshold.

Conclusion: How to design the perfect website for your visitors

Websites are a key element of any modern digital marketing strategy. Modern technologies have made website creation easier, but at the same time, customer expectations have also risen steadily. With our extensive know-how from over 100 successful projects, we are therefore happy to help you turn your website into a digital beacon of your brand. From the initial idea to technical implementation, we support you so that your website not only impresses, but also makes a significant contribution to the success of your company.

Ready for a website that exceeds your target audience's expectations? Contact us today and let us develop your digital potential together.

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